Ashlee and Ashley are the lovely ladies behind Fox On The Rox. They were launching their new at-home bartending kit, BoxTender, and needed some finishing touches to help bring everything together. We sat down and listened to their ideas on what could provide a more interactive experience and what their vision was when it came to presenting the product. They had some awesome ideas. We wanted to polish those ideas, bring them to life, and most importantly make sure that those ideas would make an impact on their business.
Shopify store set up
We mapped out a production plan to shoot a series of tutorial videos that would walk customers through the cocktail creation process. It was like having these two bartending masters right at your side. We put together an awesome product video, took some product photos, documented their launch party through video, and designed and set up their e-commerce store through Shopify.
AND PLAY THE VIDEO