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Coach New York opened a new retail location at the Stanford Shopping Center in Palo Alto, California. Our team was brought on to photograph the new space.
One year later, we were commissioned again to photograph the pop-up store, Coachtopia, which is a sub-brand from Coach with a mission to pioneer a more circular future for fashion. Every piece is made from upcycled leather scraps.
Our photos helped give Coach a great foundation for their marketing print and digital collateral that was in line with their brand styling and aesthetics, helping them create awareness of the new store and attract the attention of their community and customer base.
THE PROJECT
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